FSG in talks to sell Liverpool to American buyer at below market price

Liverpool owners FSG are in talks for a quick club sale – and below market value.

The Daily Mail says Liverpool are in talks with a US-based buyer interested in a full takeover of the club, two sources say.

It is understood owners Fenway Sports Group have been involved in secret talks for several weeks after an approach was made for the Anfield giants.

FSG hired bankers Goldman Sachs and Morgan Stanley to help them sell the club after the approach was made. Sources have reported that additional potential buyers have registered their interest since then.

Some reports have suggested that Liverpool’s price tag might be as high as £4bn ($4.7bn), not least because Roman Abramovich sold Chelsea for £2.5bn ($3bn), and Liverpool are perceived as a much bigger global brand.

But people close to negotiations claim FSG would be ready to sell for £2.7bn ($3bn). That would still represent a massive profit on the £300m ($355m) they paid in 2010, even taking into account a few hundred million pounds of investment in stadium expansion and training ground development.

The £4bn ($4.7bn) figure has been encouraged by those close to the sales process hoping that bidders might come in with offers between £3bn ($3.5bn) and £3.5bn ($4bn) and thinking they have a bargain at that price.

It is understood Liverpool arrived at their £2.7bn ($3bn) figure based on Chelsea’s sale price at five times their annual revenues of £500m ($600m)

Liverpool’s next financial figures, for 2021-22 and due soon, will show revenue of around £600m ($700m) for last season. Five times that figure is £3bn ($3.5bn) but there is an acceptance at FSG it might not be realised. On the other hand if multiple credible bidders emerge, an auction could pump up the final sums bid.